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Marketing Audit Service
Now Available as a Product in the UK!

Ad Account Setup & Configuration

Original price was: $400.00.Current price is: $350.00.

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Customer Journey Audit

Original price was: $300.00.Current price is: $250.00.

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Brand Audit

Original price was: $280.00.Current price is: $250.00.

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Competitor Analysis

Original price was: $250.00.Current price is: $200.00.

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Advertising Audit

Original price was: $250.00.Current price is: $200.00.

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Social Media Audit

Original price was: $200.00.Current price is: $180.00.

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Marketing Audit Service
Now Available as a Product in the UK!

Introduction

Purpose of the Marketing Audit

  • Understand the current state of your marketing efforts.
  • Identify strengths, weaknesses, opportunities, and threats (SWOT).
  • Align marketing strategies with business goals.

Scope of the Audit

  • Focus on website and social media platforms.
  • Evaluate performance, user experience, content, and technical aspects.

Website Audit

Web preformance

  • Page load speed (use tools like Google PageSpeed Insights).
  • Mobile responsiveness and cross-browser compatibility.
  • Uptime and downtime analysis.

SEO Health

  • Crawlability and indexability (use tools like Screaming Frog or SEMrush).
  • Broken links, redirects, and 404 errors.
  • XML sitemap and robots.txt file status.

Security

  • SSL certificate (HTTPS).
  • Vulnerability scans and malware checks.

Structured Data

  • Review schema markup for rich snippets (e.g., FAQs, reviews, breadcrumbs).

Content Audit

Content Quality

Relevance, accuracy, and engagement of content.
Tone, voice, and alignment with brand identity.

Content Optimization

1. Keyword usage and density.
2. Meta titles, descriptions, and header tags (H1, H2, etc.)
3. Internal linking strategy.

Content Gaps

1. Identify missing or outdated content.
2. Opportunities for new content based on competitor analysis and keyword research.

User Experience (UX) Audit

Navigation

1. Ease of use and intuitiveness.
2. Menu structure and breadcrumb trails.


Design and Layout

1. Visual appeal and consistency.
2. Call-to-action (CTA) placement and effectiveness.

Conversion Rate Optimization (CRO)

1. Analyze conversion funnels and drop-off points.
2. Test CTAs, forms, and landing pages.

Analytics and Performance

Traffic Analysis

1. Sources of traffic (organic, paid, social, referral, direct).
2.Trends and patterns over time..


Behavior Metrics

1. Bounce rate, time on site, and pages per session.
2. Heatmaps and click-through rates (CTRs).

Goal Tracking

1. Conversion rates for key goals (e.g., sign-ups, purchases).
2. ROI analysis for marketing campaigns.

Social Media Audit

Platform Overview

  • Platform Selection

    1. Evaluate which platforms are most relevant to your audience.
    2. Assess the performance of each platform (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok).

  • Profile Optimization

    1.Consistency in branding (logos, bios, links).
    2. Assess the performance of each platform (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok).

Content Audit

  • Content Strategy

    1. Alignment with brand voice and goals.
    2. Types of content posted (e.g., videos, images, blogs, stories).

  • Engagement Metrics

    1.Likes, comments, shares, and saves.
    2. Follower growth and retention rates.

  • Content Performance

    1. Top-performing posts and campaigns.
    2. Low-performing content and reasons for underperformance.

Audience Analysis

  • Demographics

    Age, gender, location, and interests of followers.

  • Behavior

    1.Peak engagement times.
    2. Preferred content formats (e.g., video, infographics).

Advertising and Paid Campaigns

  • Ad Performance

    1. ROI on paid campaigns.
    2. Click-through rates (CTRs) and cost-per-click (CPC).

  • Targeting Effectiveness

    1. Relevance of audience targeting.
    2. A/B testing results for ad creatives and copy.

  • Budget Allocation

    1. Review spending across platforms and campaigns.

Competitor Analysis

  • Benchmarking

    1. Compare performance metrics with competitors.
    2. Identify gaps and opportunities.

  • Content and Strategy

    1. Analyze competitors’ content strategies and engagement tactics.

Integration of Website and Social Media

1

Cross-Channel Consistency

Branding :
Ensure consistent messaging and visuals across platforms.
Content Sharing : Evaluate how website content is promoted on social media and vice versa.
Referral Traffic: Analyze how much traffic social media drives to the website.
Social Media Integration: Check for social sharing buttons, embedded feeds, and links on the website.